Health & Fitness · iOS

Wellness coaching using the device you already have.

ARC works great with just your iPhone — and gets richer with whatever you've already got. Daily Pulse score, adaptive plans, calendar-aware fueling, voice coaching, race pacing, and proactive notes from your last few activities. Most of it free, forever. No new device to buy.

The more you bring, the deeper it goes.

Every layer adds depth. Nothing past the iPhone is required.

📱 iPhone only
The floor
Full ARC: today's focus, daily Pulse score, adaptive plans, voice coaching, kitchen-aware meals, fueling, hydration, run-day pre/post fuel, micro-challenges, calendar-aware coaching, weekly heatmap, year in motion, home-screen widget.
⌚ + Apple Watch or any HK wearable
Richer biometrics: heart-rate zones, sleep depth, resting HR trends, VO₂ max. ARC reads everything via Apple Health and feeds it into your daily Pulse + Today's Focus.
📊 + Garmin, COROS, other wearables
Automatic workout sync via Apple Health export, plan import (snap a photo or set it up manually), route history. ARC layers coaching on top — your tracker stays the recorder.
📋 + Your coach's plan
Import any photo-based plan or work with what's already in your watch. ARC adds fueling, hydration, recovery, and adaptation coaching alongside it — without changing the plan.

How ARC compares.

Most wellness platforms now sell you the device + the subscription. ARC's bet is different: the device is the one in your pocket.

Feature ARC Whoop / Oura / Fitbit
New device required No Yes (~$200–$400)
Works with the watch you already own Yes (any HK-compatible) No (their device only)
Adapts to your existing training plan Yes (import or coach-built) Their plans only
Most features free, forever Yes Subscription required
Continuous biometrics (HR, sleep, HRV) Needs a wearable (your call) Their hardware

Honest read: if you want a 24/7 biometric wristband, theirs is the better hardware. If you want a coach that works with what you have, that's ARC.

What ARC does

🎯

Today's Focus — what matters now

One anchor card with the 2–3 things that matter for you today: today's session with "why" reasoning, the meal moment, run-day pre/post-fuel, micro-challenge, evening check-in, wind-down. It looks 3 days ahead too — "long run Saturday, bank sleep + carbs tonight."

💗

ARC Pulse — your daily readiness

One number, 0–100, that tells you what your body's asking for today. Built from your training load, recovery (sleep, resting HR), and consistency. Lives on Today and your home-screen widget. Locks once per day so app + widget always agree, with a trend arrow vs your trailing week. Tap to see why it changed.

🍳

Meals that match what you have

Tell ARC what's in your kitchen (real ingredients only — no spices). Suggestions reorder around your matches. Vegetarian, vegan, pescatarian — the picker shows only what fits your diet. Tap into a meal you like; ARC bubbles it up next time.

📈

Trends with a coaching read

Weekly volume, long-run progression, run heatmap, race predictor with honest range bands (no fake precision). Every chart comes with ARC's one-line take — numbers + verdict, not stats alone.

🔔

Insights when something changes

ARC notices things — new monthly best at a distance, training load shifting, comeback after a break, 100/200/300 active days. Each shows up in the notification bell with "what to try" guidance. Suppression rules keep it useful, not noisy.

📅

Coaches around your real day

Connect your calendar — Apple, Google, any account on your iPhone — and ARC reads your free/busy times (times only, never event details, all on-device). It suggests the workout window that actually fits your day, and the night before, flags when tomorrow's plan collides with a packed schedule.

🎚️

As much or as little as you want

Set ARC's depth — Light, Balanced, or Full. Light keeps it to one quiet anchor and only the entries that matter; Full surfaces everything ARC notices, with deeper reasoning. The coaching meets you where you are.

🏆

Memory that compounds

Every run, every PR, every plan adaptation, every "what ARC noticed." After 90 days, ARC knows your patterns better than any app you'd switch to could rebuild. Year in Motion grows; the coach logbook shows the why behind every change.

🛡️

Private by default

Plan import runs on-device. HealthKit data stays local. No public feed, no leaderboards, no selling your data. Your activity is yours.

For where you are right now

Whether you've never run, you're coming back, or you're chasing a race — pick a persona during onboarding and ARC sets up your plan, days, and coaching tone in one tap. Switch any time.

🌱
First Mover
Never run, or just walking to start. A 9-week walk-to-run, no pressure, no gear required.
🔄
Comeback Runner
Coming back after time off. Body-aware return-from-injury structure.
🏁
Race Chaser
Training for a 5K, 10K, half, or marathon. Distance-aligned plans, race-day fueling.
🚶
Daily Mover
Consistency over intensity. Walking habit, streaks, gentle challenges.
⏱️
Time-Crunched
Busy life, efficient training. Fewer days, higher quality, no fluff.
🌿
Longevity Runner
Healthspan over PRs. Lower-impact, recovery-aware, sustainable.
🌸
Peri / Menopause
Strength-forward, recovery weighted, hydration emphasis. For the season when training that worked at 35 needs new tuning.

Three setups, one app.

Real early users, anonymized. Each uses a different mix of gear — ARC adapts to all three.

📱 iPhone only · Daily Mover

"I don't own a watch and I walk more than I run. ARC gave me a goal of moving 5 of 7 days, the widget shows where I am for the week, and the bell tells me when I hit a milestone. Nothing pushes me to buy anything I don't need."

⌚ + Garmin · Race Chaser

"My Garmin records my runs. ARC tells me what to do before and after — fueling, hydration, when to bias easy. I imported my marathon plan as a photo. ARC reads it, layers coaching, and my Garmin runs the workout."

⌚ + COROS · Peri/Menopause

"The peri persona changed everything. ARC weights recovery and strength more than just mileage. Vegetarian-aware meal plans. And when my training load got too high, ARC told me in plain English to bias easy."

Works with whatever you've got.

ARC reads everything through Apple Health. Whether you log via a fitness watch (Apple Watch, Garmin, COROS), a recovery device (Oura, Whoop, Fitbit), or an activity app (MapMyRun, Nike Run Club, Adidas Running) — as long as it writes to Apple Health (most do, by default), ARC sees your runs and walks. Apple Watch users get structured workouts pushed straight into the stock Workouts app with intervals, target paces, and haptics. iPhone-only? Just use Apple's Fitness app — ARC reads your steps and walks and starts you on a walk-to-run plan, no extra gear. Your gear handles the recording. ARC handles the coaching.

What ARC isn't

ARC doesn't record your runs — your watch (or your phone) handles that. We don't shame missed days, post your runs publicly, or compete with your music app. We don't run leaderboards or ask you to log every meal. We don't sell your data, ever — plan import runs on-device; HealthKit data stays local. The tracker's job stays the tracker's; ARC layers coaching on top — before, during, and after.

Free to start. Premium when you're ready.

Most of ARC is free. Premium unlocks the deeper coaching.

Free

$0
Always
  • · All 7 personas + onboarding
  • · Beginner, 5K, 10K, and walk-to-run plans
  • · Today's Focus card + 3-day outlook
  • · ARC Pulse daily readiness score + trend arrow
  • · Daily check-in + workout adaptation
  • · Coach notes + voice playback
  • · Hydration tuned to the weather
  • · Long-run fueling + race-week protocols
  • · My Kitchen (30+ ingredients, diet-aware)
  • · Trends: weekly volume, long-run progression, run heatmap
  • · Pattern insights + "what to try" drill-down
  • · Comeback / post-race insights
  • · Calendar-aware coaching window
  • · Home-screen + Lock-screen widgets that stay correct without opening the app
  • · Notification depth (Light · Balanced · Full) + per-category control
  • · Sunday week-ahead + recap stories
  • · Year in Motion + coach logbook + trophies

Premium

$4.99/mo
First 3 months · then $9.99/mo · or $79.99/yr
  • · Custom day-pick plans
  • · Half & full marathon + advanced 10K
  • · Send structured workouts to Apple Watch
  • · Race-day pacing (splits + fueling stops)
  • · Race time predictor (with honest range bands)
  • · Pulse history — 30/90-day charts + weekly insights (day-of-week patterns, trend direction)
  • · Pulse-aware morning push — leads with today's Pulse + suggested action
  • · Ask ARC — personalized Q&A, Pulse-aware answers
  • · Persona-tuned coach notes, fuel framing, and notification copy
  • · Pace progression by distance
  • · Full cuisine library (8 cuisines) + weekly meal plans
  • · My Kitchen full pantry (80+ ingredients)
  • · Trends discoveries via bell
  • · Full Year in Running wrap
  • · Cancel anytime

What's coming

A short window into what we're building next.

Get in touch